About the firm

Principal: Geoff Noxon, M.Sc., P.Eng.

In 2025, Geoff re-opened Noxon Associates to provide strategy and communications services to Canadian transportation organizations. He originally founded the firm in 2001 after six years with Delcan (now Parsons) and another six years with the Ottawa-Carleton regional government where he led sustainable mobility planning and programs. With Noxon Associates he spent 17 years working with governments and national NGOs to develop effective strategies for active transportation, public transit, and transportation demand management.

From 2018 to 2025, Geoff was Director of Technical Programs with the Transportation Association of Canada (TAC). There, he was responsible for the development of national technical guidance, managed a network of 1,000 volunteers on 30 councils and committees, created an online training program, delivered webinars and awards, and oversaw Canada’s only remaining transportation library.

Geoff is a long-time TAC volunteer and recipient of its Award for Service. He is a 37-year member of ITE, and in 2025 he received the Ata Khan Lifetime Achievement Award from ITE Canada’s National Capital Section. He earned his bachelor’s and master’s degrees in Civil Engineering from Queen’s University.

Collaboration

Geoff believes in the strength and value of teamwork in solving great challenges, and that the right approach is to custom build the right team of senior professionals for each job.

His network of experienced independent collaborators includes specialists in governance, major project delivery, active transportation, traffic management, road safety, goods movement, transportation data, TDM programs and public engagement. He also has relationships with professionals in major transportation consulting firms across Canada.